Carmudi aims to increase car sales

Manila, Philippines– German entrepreneur Fritz Simons of Carmudi celebrate his 23rd birthday on Sept. 18 here in the Philippines.

Philippines is one of the 20 countries where, a global company Simons established with two partners Stefan Haubold, and Erwin Sikma, is changing the way cars are sold.

Carmudi was established in Germany in year 2003. It is an online marketplace bringing together people who want to buy used or new vehicles with individual vehicle owners or vehicle dealers that want to sell new or used vehicles. Carmudi is an expanding multinational automotive platform for car shoppers and sellers in emerging markets with operations in Mexico, Bangladesh, Myanmar, Pakistan, Philippines, Indonesia, Vietnam, Nigeria, Ghana, United Arab Emirates, Cameroon, Saudi Arabia, Qatar, Sri Lanka, Ivory Coast and Senegal.

“The Philippines is very, very exciting. The Philippines has a super-fast growing economy. It is great in terms of Internet penetration and number of Internet users,” said by Simons.

Simons stated that the Philippines’ vehicles sales growth of above 20 percent as among the most impressive in the world. The Philippines is the kind of market Carmudi is excited about because it has a population of more than five million vehicles and motorcycles.

He also said that he chose to run his own company, instead of being employed by another, to execute his own plans.

In his first visit to the Philippines, Simons together with a team of Carmudi collectors checked the quality of vehicles advertised by a dealer. “I was out on the road with the collector team, taking photos. We hear positive feedback that people do sell cars via Carmudi. They closed a deal because of us, which is the highest form of appreciation we get for our service,” he says.

“Our approach, together with Rocket Internet expertise, is to roll this out together in emerging markets, where Internet penetration is growing,” Simons says.

He also welcomes the entry of new investors in Rocket Internet. “With great partners, there are a lot of opportunities for expansion. “The deal [with PLDT] is still new and we don’t want to comment on anything yet,” Simons added referring to the PLDT investment and the planned initial public offering by Rocket Internet.
Carmudi earns by charging monthly fees for listings on the site. The site offers ad space for around 900 dealers, a number that is still rising, said by Subir Lohani, Carmudi country managing director for the Philippines.